The self-made Bradmans
Sir Donald Bradman's granddaughter Greta, husband Didier are now part of Australia's elite rich, thr
Created - 5 years ago
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Sir Donald Bradman's granddaughter Greta, husband Didier are now part of Australia's elite rich, through corporate success, finds out Vijay Tagore .
Kin of Donald Bradman have ever so quietly cracked the rarefied realm of the rich and successful in Australia recently, but few Down Under have realised that the latest billiondollar firm, which specialises in enhancing employee performance by engagement, has links to a family member of the most revered cricketer in the country, perhaps the world.
Greta Bradman, 40, the granddaughter of the greatest cricketer of all time, is proud that her husband, , is making 100 million employees happier at their work-places around the globe, through Culture Amp -- the company he founded about nine years ago.
The company is valued at over a billion dollars now and has the participation of several international venture capital funds who obviously see great potential in the company's proprietary platform and have invested enthusiastically, thus catapulting Didier and Greta into multi-millionaires, many times over. The couple, who are based in Melbourne, have two teen-aged boys, Jude and Caspar.
Culture Amp is even used in the workplaces of and several state cricket associations, all of who were unaware of their association with the cricket royalty till recently. "I spoke to the CEOs of Cricket Australia and a couple of state associations yesterday, but even they did not know that their organisations are connected to Bradman by virtue of being clients of Didier's firm," Darshak Mehta, who knows the Bradmans and himself a successful businessman with Mumbai connections, told Mirror yesterday.
The Australian Financial Review the other day reported that Culture Amp is on track to be the country's next unicorn and Greta said she is proud of her partner's self-made success. "I am so proud of Didier and his dedication to making the world of work better for 100 million people around the globe, through Culture Amp.
"The latest funding round for Culture Amp of US$82m from world-class VCs, led by Sequoia China with participation from Sapphire Ventures, Felicis Ventures, Index Ventures, Blackbird Ventures, Hostplus, Skip Capital, Grok Ventures, and TDM Growth partners, I see as exciting validation for the org-culture space. Global organisations, and investors in turn, are appreciating people and culture as the most valuable and important intangible assets an organisation can have toward their performance and bottom line," Greta told this paper yesterday.
Greta is the daughter of Bradman's son John. She also has a brother, Tom. Greta is a highly-acclaimed opera singer who performed in India with the , in 2015. Since commencing her professional career in 2010 primarily as a concert classical singer, Greta has presented more than 1000 performances with orchestras, including all major orchestras in Australia.
Greta married Elzinga, who is also in his early 40s, some 15 years ago. Elzinga comes from a Dutch descent -- his father is a Dutch psychologist; his mother is an Australian artist and he was born in Australia and named as one of the most successful CEOs in Down Under a few years back.
Said Greta rather modestly, "As an individual, it is incorrect to say Didier is on the cusp of being a billionaire (this is the valuation of the company as a whole, of which there are many investors). It's an honour to be part of the Culture Amp journey alongside Didier."
The Bradmans are known to be fiercely private and they desist from flaunting their lineage. Son John had, briefly, even relinquished the name 'Bradman'. Greta herself is widely known to shun the pressure of being a Bradman. She identifies herself as EirisInc Founder & CEO, Psychologist, and a classical music presenter on the state-owned broadcaster, ABC.
Kin of Donald Bradman have ever so quietly cracked the rarefied realm of the rich and successful in Australia recently, but few Down Under have realised that the latest billiondollar firm, which specialises in enhancing employee performance by engagement, has links to a family member of the most revered cricketer in the country, perhaps the world.
Greta Bradman, 40, the granddaughter of the greatest cricketer of all time, is proud that her husband, , is making 100 million employees happier at their work-places around the globe, through Culture Amp -- the company he founded about nine years ago.
The company is valued at over a billion dollars now and has the participation of several international venture capital funds who obviously see great potential in the company's proprietary platform and have invested enthusiastically, thus catapulting Didier and Greta into multi-millionaires, many times over. The couple, who are based in Melbourne, have two teen-aged boys, Jude and Caspar.
Culture Amp is even used in the workplaces of and several state cricket associations, all of who were unaware of their association with the cricket royalty till recently. "I spoke to the CEOs of Cricket Australia and a couple of state associations yesterday, but even they did not know that their organisations are connected to Bradman by virtue of being clients of Didier's firm," Darshak Mehta, who knows the Bradmans and himself a successful businessman with Mumbai connections, told Mirror yesterday.
The Australian Financial Review the other day reported that Culture Amp is on track to be the country's next unicorn and Greta said she is proud of her partner's self-made success. "I am so proud of Didier and his dedication to making the world of work better for 100 million people around the globe, through Culture Amp.
"The latest funding round for Culture Amp of US$82m from world-class VCs, led by Sequoia China with participation from Sapphire Ventures, Felicis Ventures, Index Ventures, Blackbird Ventures, Hostplus, Skip Capital, Grok Ventures, and TDM Growth partners, I see as exciting validation for the org-culture space. Global organisations, and investors in turn, are appreciating people and culture as the most valuable and important intangible assets an organisation can have toward their performance and bottom line," Greta told this paper yesterday.
Greta is the daughter of Bradman's son John. She also has a brother, Tom. Greta is a highly-acclaimed opera singer who performed in India with the , in 2015. Since commencing her professional career in 2010 primarily as a concert classical singer, Greta has presented more than 1000 performances with orchestras, including all major orchestras in Australia.
Greta married Elzinga, who is also in his early 40s, some 15 years ago. Elzinga comes from a Dutch descent -- his father is a Dutch psychologist; his mother is an Australian artist and he was born in Australia and named as one of the most successful CEOs in Down Under a few years back.
Said Greta rather modestly, "As an individual, it is incorrect to say Didier is on the cusp of being a billionaire (this is the valuation of the company as a whole, of which there are many investors). It's an honour to be part of the Culture Amp journey alongside Didier."
The Bradmans are known to be fiercely private and they desist from flaunting their lineage. Son John had, briefly, even relinquished the name 'Bradman'. Greta herself is widely known to shun the pressure of being a Bradman. She identifies herself as EirisInc Founder & CEO, Psychologist, and a classical music presenter on the state-owned broadcaster, ABC.
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